Did you ever imagine that Ion is capable of collecting some respondent data just from their visit on your experience? Here we explain what we collect and where to find it!
NotYour Ion console automatically generates a data set called Core Fields. You can find the collected respondent data on your Raw Data File.
When a respondent visits an Ion experience, core field values are available to leverage as rule conditions, to populate third-party tracking script and can be included in integrations to enhance respondent data.
Example of a rule that can be set with Core Fields
Glossary of Core Fields
CampaignID: Unique numeric ID automatically assigned to each campaign
CampaignLabel: Label you assign when adding or editing a campaign
Converted: Y or N value that indicates if the respondent is marked as converted
ConvertedDate: Timestamp that reflects when a respondent converted
CurrentYear: The current year (yyyy)
FirstContact: Timestamp generated when a respondent first visits a creative (Central time zone)
FirstPrimaryTag: First tagged element a respondent engaged with
GeoCountry: Respondent's country location with 99% accuracy
GeoCity: Respondent's city with 70% accuracy
GeoDomainName: Respondent's domain name with 75% accuracy
GeoRegion: Respondent's region/state with 75% accuracy
Grade: Grade assigned to a respondent based on advanced rules that move the grade value up or down as they navigate through your creative
IPAddress: Respondent's IP address
Note: IP Address will always be presented with some octets anonymized with an asterisk (*).
LastContact: Timestamp generated when a respondent last visits a creative (Central time zone)
MediaName: The category selected when adding a URL (Ex. Search Engine or Email)
NActions: The number of tagged elements a respondent engages with in the creative they visit
NUserResponses: The total number of times a respondent has visited any ion creative managed in your console
NVisits: The number of times a respondent has visited a creative using the same URL (New visits to a creative via the same URL will only be tracked if they are 20 minutes apart.)
PageID: Unique ID automatically assigned to each page created in your ion console
PageLabel: Label assigned to a page by clicking on the pencil icon beside its thumbnail on the "creative management" screen
PathID: Unique numeric ID automatically assigned to each creative (not available for export)
PathLabel: Label you assign when adding or editing a creative
PortfolioID: Unique numeric ID automatically assigned to each portfolio
PortfolioLabel: Label you assign when adding or editing a portfolio
Referrer: The URL that referred the respondent to your URL
RespondentID: A unique, sequential numeric value that assigned to each respondent upon visiting an ion URL
SecondPrimaryTag: Second tagged element a respondent engaged with pre-conversion
SourceID: Unique numeric ID given to URLs opened in your ion console
VehicleName: The sub-category selected when adding a URL. (Ex. Google or Yahoo!)
Tags: All actions labeled via assigning tags in your creative or using ion's external tag scripth
TrafficSourceLabel: The URL the respondent clicked on to visit an ion creative
TrafficSourceDesc: A description that can optionally be added when opening or editing a URL
TrafficSourceQueryString: The complete query string for a URL.
UserAgent: Identifies the client software originating the request
UserID: A unique, sequential numeric value that identifies someone who has visited your ion experiences. Whereas the RespondentID is unique for each URL, the UserID will remain the same across visits to different URLs to tie the visitor data to a single person.
UserKey: Unique key generated by ion
UserTimelineURL: Link to timeline showing visits to all experiences, data collected across those experiences as well as Sell-Side insights for each experience that a given user has visited throughout the ion console.
If you have any questions feel free to reach us at firstname.lastname@example.org =)