Although Engage offers an Enhanced Metrics package* to track your audience engagement, some clients also prefer to add their own tracking code to better gauge their content performance.
Sometimes however, you may notice differences between Engage analytics, and another analytics suite. Although Engage and other analytics suites may provide the same metrics (i.e. engagement minutes, live watchers etc.) there are several differences between how these analytics are tracked and accumulated. The easiest and perhaps most common answer as to why differences may exist between analytic packages, is due to the difference in how a session is defined.
What is a Session?
A session is a group of interactions that take place on your page within a selected time frame.
For instance, Google Analytics sessions, by default, will expire after 30 minutes of inactivity, or at midnight. Whereas Engage's sessions do not have a time-based expiry and will only expire once a browser is closed.
*The Enhanced Metrics package is an add-on that allows you to gain a better understanding of your audience, and what types of content drive engagement. Speak to your sales representative today to add the Enhanced Metrics package to your account.