Tips to Make Content Human & Engaging

As we all know, AI content generation has risen in popularity over the past few months. At WriterAccess, however, we are proud to provide original and crafted content by talented human writers like you.

With your help, we can continue giving our clients the highest possible quality of content.

AI-generated content has been found to be lacking in the nuance and complexity of language that comes naturally with human-written pieces. AI detection tools help us to understand the likelihood that content will be perceived as AI-generated. However, this does not always mean that the content was AI-generated.

The ever-evolving digital landscape requires a shift in how we craft our words. To keep up with the times, we've researched and compiled several tips to help you stay ahead of the curve. We strongly believe that human-written content will always outperform AI-generated material.

At the end of the day, there's no substitute for quality writing – and a bit of wit never hurts! By following these tips and using the latest tools, you can ensure that your content continues to captivate the eyes of readers.

Language

Use simple language. AI-generated content is often overly complicated. The Hemingway App is a great (and free!) tool that suggests ways to simplify your language.
Use specific language. Select the right word for this specific brand. See “Style” below for further customization tips.
Avoid overly formal language.
Use more contractions.
Use fewer adverbs.
Avoid repetition of each word. If words (like keywords) need to be used many times, vary how and where they appear in sentences and paragraphs.

Style

Avoid fluff.
Avoid repetition of ideas and information. AI content shows a pattern of repeating the same statements throughout the content with slight variations.
Use active voice. Whenever possible, use active voice in your writing instead of passive voice.
Use first-person and second-person narrative voices. AI rarely uses “I” and “you” in blog-style content.
Write with more personality.
Write conversationally.
Ensure your content is human-focused and personal. AI cannot understand the nuances of a very specific audience, including social and cultural nuances. Include experiences unique to this audience and brand. When appropriate, inject emotion.
Write purpose-driven content. AI can’t plan ahead and lead you toward messaging goals or long-term content strategy.
Add new insights and unique ideas. AI can’t create new insights or truly original content. ChatGPT only has the ability to generate text that is similar to existing content on the internet. From ChatGPT: “While I can generate text that is logical and coherent, I don’t have the ability to evaluate the reasoning, evidence, or assumptions behind the text. Human writers can use their critical thinking skills to evaluate their own writing and make adjustments accordingly.” (source)
Quick check: could this content easily be used by another brand? If so, it’s not customized enough!

Structure

Mix up your sentence structure. AI-generated content tends to have consistent sentence and paragraph length. Varying these can help your content sound more customized.
Use transitional phrases. These can help you avoid false positives on AI detectors, as these phrases are often used by human writers but not by AI.
Use simple and direct CTAs.

Process

Use a tool like Surfer SEO. These tools update in real time as you write.
Complete orders before the deadline and review them again later before submitting them. Read your content out loud to ensure it sounds natural. Content that sounds natural and authentic when spoken is more likely to pass detection tools. This article has good tips.
Cite your sources. These can be added to the Sources field on the order page and/or hyperlinked in the text (look for the client’s specific sourcing and citing instructions).
Save your work as you write. Having multiple saved versions throughout the writing process protects all parties.