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Share Tracking Analytics (LinkedIn and WhatsApp)
We introduced LinkedIn and WhatsApp sharing to complement our existing Twitter and Facebook sharing analytics.
Also available are enhanced LinkedIn and WhatsApp sharing features by adding LinkedIn and WhatsApp share tracking in Enterprise Analytics. This tracking allows users to better understand which content their audience members choose to share, and to better track their prospects' content path.
Note: This update affects Enterprise Analytics only
Effects on Analytics
In Analytics, sharing a stream through LinkedIn or WhatsApp now:
- Counts as Pieces of Content Shared
- Counts as Social Shares
- Appears in Audience Profiles under User Interactions and when a user sorts by Social Shares (see diagram below)