SAMPLE - Video Creative Brief

We recently overhauled our brief in an effort to improve our project matching, kick-off, and execution. In doing so, we separated the brief into six distinct areas:

  1. Objective
  2. Creative Inspiration
  3. Audience
  4. Existing Materials
  5. Execution
  6. Project Management

As the first step in the creation of your amazing new visualization, please plan to invest the appropriate amount of time into completing your brief. Contact your Customer Success Manager if you'd like help completing your brief or have any questions. 

​Below is a sample of a video brief for a project which includes 2D complex characters. Use this as an example for the kind of information you'll need to gather for your own brief.