SAMPLE - Interactive Creative Brief

We recently overhauled our brief in an effort to improve our project matching, kick-off, and execution. In doing so we separated the brief into six distinct areas: Objective, Creative Inspiration, Audience, Existing Materials, Execution, and Project Management. 

As the first step in the creation of your amazing new visualization, please plan to invest the appropriate amount of time into completing your brief. Contact your Customer Success Manager if you'd like help completing your brief or have any questions. 

​Below is a sample of a brief for an interactive microsite design. Use this as an example for the kind of information you'll need to gather for your own brief.