Overview of Analytics

Effective content is content that helps you to achieve your goals. Your content goals could be one of the following:

  • increasing viewers on your digital property
  • increasing user interaction
  • receiving audience feedback
  • getting viewers to click on a certain link
  • getting new followers on social media
  • ...or something else.

No matter your goal, having metrics in place to help you measure the success of your content is important. Engage provides 3 levels of analytics to help you to achieve your content goals:

  • Overview - provides insight into overall engagement across all events
  • Content - provides insight into a specific event/stream
  • Audience - provides insight into the people interacting with your content*

 

*Audience analytics are part of our Enterprise Analytics package


 

Overview 

Select a time period and get a snapshot of overall engagement, including your top performing content and a graph of monthly engagement minutes.

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Content 

Get insight into how many people viewed and interacted with your live stream. Stream-level analytics will provide insight into how much content you posted, how much interaction your content received.

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Audience 

Learn about the individual users interacting with your content. This information can provide insight into your audience's interests and habits, which can help with future content initiatives.

 

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