How to set up an external media map in iClips?

Learn how to carry out external media maps easily in your iClips.

iClips provides media maps (term for Insert Request) for external media, such as ads for out-of-home advertising in shopping malls, subway stations and bus benches , for example.

The main advantage of this kind of PI is to be able to buy media placements between one month and another, including the purchase of monthly and half-yearly packages, among others.

According to CENP (Standard Norms Executive Council), between 2017 and 2018 the only means of communication that showed an increase in investment were internet and out-of-home advertising (OOH). If you already work with this kind of advertising, you are way ahead of the game! In case you’re not, then it’s time to start thinking about it.

1. The first step is to go to settings > media settings > external media.

iClips already has some suggested types. If you need to include others, just click on the ‘+ new external media’ symbol to add some more.

2. Once that has been done, go to settings > communication vehicles, edit the desired one and head to the tab ‘price chart’.

Select the type of media — external — and the city. Insert data about the place/address and the value.

3. After saving, let’s head to creating the media map.

Click on contacts > media map and then click on the symbol ‘+’ to open a new media map.

Then you just have to fill in data about the type of media, communication vehicle, project, place and month in which the placement will start.

Inside the media map, click on ‘new item’ to add a place/address. Insert a title, periodicity and the number of insertions.

As you click on ‘OK’, you will be able to choose the date of beginning and end according to what has been negotiated with your agency, client and vehicle.

Then, you just have to adjust values, choose the date for the first installment and the payment option.

Do you have any questions about the type of billing to choose? This image might help you:

After that, just approve this media map in a proposal and send to the vehicle.

Do you need any help? Just send us a word on help@rockcontent.com or on the platform chat and we’ll give you a hand!