Glossary of common terms

Learn about some useful terms and understand what they really mean

Setup/Page Creation

3rd Party Script: Javascript from a vendor outside of ion typically used for tracking purposes;

Asset: Creative images (i.e. logos) that can be incorporated into Ion;

Campaign: Folder in Ion where creatives are stored in- immediately below the portfolio level;

Component: Pre-built interactive elements that can be added to your Ion pages;

Container: Element into where the content is placed in;

Content Variable: Syntax used to dynamically insert content into a page or script from data that has been collected; 

Creative: Compilation of Ion pages that make up your landing experience – immediately below the campaign level;

Creative Studio: The place where you add or edit the content on your page;

Deep Links: Web address of internal pages within your creative aside from the initial landing page. Typically used to drive traffic to targeted pages within a microsite;

Dynamic Substitution: The ability to substitute elements in your Ion landing experience based on a user condition;

Fulfillment: Item that respondents receive after taking a desired action in your creative;

Global Library: Central location where content is stored and managed (i.e. images, scripts, fulfillment items, etc.);

Master Page: Template-based layout used to build creatives;

Meta Tags: Element that provides metadata about your landing page to search engines (i.e. title at the top of browser window);

Micro-Themes: On-brand style variations available within a theme that can be applied to specific elements;

Portfolio: Folders that organize your Ion campaigns – highest level of organizational structure;

Responsive Grid: Element used to define the structure of content within different screen sizes. A responsive grid is pulled into a container to add columns into which content is published; 

Sandbox: Testing area created within Ion where concepts can be tried before pushed live;

Scriptlet: A piece of custom Javascript code embedded in HTML-like JavaServer Pages (everything inside the <%@ @%> tags);

Standard Grid: Element used to define the structure of content. Grids are pulled into containers to add columns to the container into which content is published;

Tag: Unique label given to an actionable element within Ion utilized to report clicks/conversions at a given point in the Ion landing experience;

Theme: Overall look and feel for your Ion landing experiences;

Traffic Source: URL that controls/directs live traffic to your Ion landing experience;

Widget: Portable code that can add interactive design elements and interactive tools to your Ion pages (i.e. Twitter feed, Facebook like button, calendar, etc.);

Data Collection

Choice Group: Component that can be dragged into a Freestyle Form container, in order to add checkboxes and radio buttons;

Choice Set: Group of options to be used on Ion forms that can be displayed as drop-downs, list boxes, radio buttons or checkboxes. Added to Ion under Integration > Data Collection, they are comprised of choice names (as displayed on the form) and choice values (that will be saved into the ion database);

Choice Value: The data associated with a given choice set option and exported into a database;

Data Field: Designation of information to be collected from an Ion form;

Debug Email: Email sent to an Ion user (as specified) for testing purposes containing the data posted by Ion and response from the web form’s server;

Delimited File: Excel-ready (.csv) file that is sent directly to your email address with respondent data;

Endpoint URL: The web address (URL) to which respondent data is sent via web form post;

Field Mappings: Collection of data fields that will be exported within an integration;

Formatted Email: Email export with defined data fields and subject line that can be delivered immediately or at a scheduled time;

Freestyle Form: Form that can be created while editing an ion page using creative studio;

Integration: The transference of respondent data from Ion to a receiver outside of ion (i.e. Salesforce, email address, web form, etc.);

Testing/Reporting

Bubble Chart: Visual representation of traffic flowing through your Ion platform pages – with more traffic being driven through a given creative, the larger the bubble will be. With more conversions and bigger segmentation rates, the further to right and higher the bubble will be;

Capacity: Total number of unique respondents that can be stored in your Ion console;

Confidence: Level of how many creatives does Ion declares a “winner” of a given test by removing the lesser performing creatives out of rotation – typically between 85-99%;

Conversion: Visitors who complete the most important action in your Ion landing experience.  The conversion event is defined by you. Typically, for lead generation, a form submission is labeled as “mark respondent as converted.”;

Raw Data File: Global or campaign-level export that includes form data and ion core fields;

Respondents: Unique visitors to your Ion landing experience;

Respondent Funnel: Graphical representation of total, segmented, and converted respondents available at every level of reporting;

Segmentation: The first tagged action visitors make in your Ion experience;

Source & Creative Drilldown: Breakdown of respondents, segmentation, and conversion rates by portfolio, campaign, traffic source and creative;

Subsegmentation: Subsegmentation is the percentage of unique respondents that pick up a second tag;

Suspicious Clicks: Report with a list of IP addresses that may not be desired respondents;

Unsegmented: Respondents who have not been segmented (i.e. left experience without clicking tagged element);