Filtering Audience Analytics by Multiple Dimensions
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Dashboard > Measure > Audience
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- From the Dashboard Menu in the left margin of your screen, click on Measure. Select Audience from the drop-down menu
- A list of your audience members will appear, filtered by the following default dimensions:
- Filter your audience analytics further by clicking Select a Filter and choosing filters from the drop-down menu
- Add additional filters by clicking the + sign
- Remove a filter by clicking the x
- Select the time period you would like to view data for by using the drop-down menu. View your filtered audience analytics from the previous day, or over a 7 day, 30 day, 90 day or Custom time period
- Save your filter segment by clicking on the Save Segment button, to easily access this filter again in the future. You will be prompted to name this segment.
![](https://help.rockcontent.com/hubfs/image-png-Feb-02-2021-02-24-51-91-PM.png)
The following additional dimensions are available to further filter your audience. Filter each dimension further, using the drop-down menus, and clicking on the Filter button:
Filter Dimensions
Type: |
Engaged Audience: The total number of individual users who viewed your content during the selected time period.
Active Audience: The total number of engaged audience members who viewed and interacted with your content.
Prospect: The total number of engaged audience members who submitted their email address via a profiling question on any piece of content during the selected time period.
|
Date Last Seen: |
Filter your audience members by the most recent date they viewed your content. |
Total Engaged Time (M): |
The total number of minutes an individual user viewed your content during the selected time period. Note: Seconds are rounded up to the next minute. |
Pieces of Content Viewed: |
The total pieces of content viewed by an individual user. |
Return Visits: |
The number of times an individual user returned to visit at least one piece of content during the selected time period. |
Average Time Per Piece of Content: |
The total engagement minutes divided by the total number of times an individual user viewed your content. |
Total Comments Submitted: |
The total number of comments an individual user made on your content during the selected time period. |
Total Polls/Quizzes Answered: |
The total number of polls or quizzes an individual user responded to during the selected time period. |
Total Links Clicked: |
The total number of links an individual user has clicked during the selected time period. |
Pieces of Content Liked: |
The total pieces of content an individual user ‘liked’ during the selected time period. |
Date First Seen: |
Filter your audience members by the first time an individual user viewed your content. |
Conversion Date: |
The date an individual user completed the conversion goal (if set). |
Referrer: |
The URL or social network an audience member came from to view your content. |
Twitter Profile: |
The Twitter username of an audience member that viewed your content. |
Social Network Logged In With: |
The social network an individual user logged in with when viewing your content. |
Name: |
The name of an audience member. |