Data Types: ion Core Data

Ion Core Data is descriptive, behind-the-scenes information automatically collected when a respondent visits an ion experience. If you've purchased integration services that include ion Core Data, these are the fields eligible for integration.

ION CORE DATA

GEOLOCATION

ion data name description sample data
GeoCountry Respondent’s country location with 99% accuracy US
GeoCity Respondent’s city with 70% accuracy BOSTON
GeoDomainName Respondent’s domain name with 75% accuracy COMCAST.NET
GeoPostalCode Respondent’s postal code with 60% accuracy 02142
GeoRegion Respondent’s region/state with 75% accuracy MASSACHUSETTS


ION PORTFOLIO, CAMPAIGN, CREATIVE

ion data name description sample data
PortfolioID Unique numeric ID automatically assigned to each portfolio 59
PortfolioLabel Label you assign when adding or editing a portfolio My Portfolio
CampaignID Unique numeric ID automatically assigned to each campaign 194
CampaignLabel Label you assign when adding or editing a campaign My Campaign
PathID Unique numeric ID automatically assigned to each creative 826
PathLabel Label you assign when adding or editing a creative My Creative


ION TRAFFIC SOURCE

ion data name description sample data
SourceID Unique numeric ID given to Traffic Sources opened in your ion console 515
MediaName The category selected when adding a traffic source in your ion console Email
VehicleName The sub-category selected when adding a traffic source in your ion console Newsletter
TrafficSourceLabel The URL the respondent clicked on to visit an ion creative https://myurl.com 
TrafficSourceDesc A description that can optionally be added when opening or editing a traffic source Quarterly newsletter link 


CORE ENGAGEMENT

ion data name description sample data
Converted Y (for Yes) or N (for No) value that indicates if the respondent is marked as converted Y
ConvertedDate Timestamp that reflects when a respondent converted (central time zone)

03/08/2018 22:36:35

FirstContact Timestamp generated when a respondent first visits a creative (Central time zone) 6/22/2017 4:24:20 PM
LastContact Timestamp generated when a respondent last visits a creative (Central time zone) 6/22/2017 4:24:20 PM
FirstPrimaryTag First tagged element a respondent engaged with Question 1
SecondPrimaryTag Second tagged element a respondent engaged with pre-conversion Question 2
Tags All actions labeled via assigning tags in your creative or using ion's external tag script Question 1, Question 2, Question 3, Question 4, Question 5, Share (footer): Facebook
NActions The number of tagged elements a respondent engages with in the creative they visit 3
NUserResponses The total number of times a respondent has visited any ion creative managed in your console 11 
NVisits The number of times a respondent has visited a creative using the same traffic source 5


UNIQUE IDENTIFIERS

ion data name description sample data
RespondentID A unique, sequential numeric value that is assigned to each respondent upon visiting an ion traffic source URL 1234567
UserID A unique, sequential numeric value that identifies someone who has visited your ion experiences. Whereas the RespondentID is unique for each traffic source, the UserID will remain the same across visits to different traffic source URLs to tie the visitor data to a single person.  12345


OTHER

ion data name description sample data
UserAgent Identifies the client software originating the request Mozilla/5.0 (iPhone; CPU iPhone OS 10_3_2 like Mac OS X) AppleWebKit/603.2.4 (KHTML, like Gecko) Version/10.0 Mobile/14F89 Safari/602.1
IPAddress Respondent’s IP address 12.34.567.89
Referrer The URL that referred the respondent to your traffic source URL https://www.facebook.com
Grade Grade assigned to a respondent based on advanced rules that move the grade value up or down as they navigate through your creative C
UserTimelineUrl Link to timeline showing visits to all experiences, data collected across those experiences, as well as Sell-Side insights https://myurl.com