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      Data types: Ion core data

      Ion core data encompasses comprehensive, behind-the-scenes data that is automatically gathered during a respondent's interaction with an experience. This data repository is fully accessible if you've purchased integration services that include Ion core data, and through our global respondents' endpoint, providing a robust resource for in-depth insights and analysis.

      Ion core data

      Geolocation

      Ion data name Description Sample data
      RespondentCountry Respondent’s country location with 99% accuracy US
      RespondentCity Respondent’s city with 70% accuracy BOSTON
      RespondentDomainName Respondent’s domain name with 75% accuracy COMCAST.NET
      RespondentRegionOrState Respondent’s region/state with 75% accuracy MASSACHUSETTS

      Ion portfolio, campaign and creative

      Ion data name Description Sample data
      PortfolioID Unique numeric ID automatically assigned to each portfolio 59
      PortfolioName Name you assign when adding or editing a portfolio My Portfolio
      CampaignID Unique numeric ID automatically assigned to each campaign 194
      CampaignName Name you assign when adding or editing a campaign My Campaign
      CreativeID Unique numeric ID automatically assigned to each creative 826
      CreativeName Name you assign when adding or editing a creative My Creative

      Ion traffic source

      Ion data name Description Sample data
      TrafficSourceID Unique numeric ID automatically assigned to each traffic source 515
      TrafficSource The category selected when adding a traffic source Email
      TrafficSourceMedium The sub-category selected when adding a traffic source Newsletter
      TrafficSourceURL The URL the respondent clicked on to visit an Ion creative https://myurl.com 
      TrafficSourceDescription A description that can optionally be added when opening or editing a traffic source Quarterly newsletter link 

      Core engagement

      Ion data name Description Sample data
      RespondentConverted Y (for Yes) or N (for No) value that indicates if the respondent is marked as converted Y
      RespondentConversionDate Timestamp that reflects when a respondent converted (Central Time Zone)

      6/22/2017 4:24:20 PM
      RespondentFirstContact Timestamp generated when a respondent first visits a creative (Central Time Zone) 6/22/2017 4:24:20 PM
      RespondentLastContact Timestamp generated when a respondent last visits a creative (Central Time Zone) 6/22/2017 4:24:20 PM
      RespondentFirstEngagedTag First tagged element a respondent engaged with pre-conversion Question 1
      RespondentSecondEngagedTag Second tagged element a respondent engaged with pre-conversion Question 2
      RespondentAllTagsClicked All actions labeled via assigning tags in your creative or using Ion's external tag script Question 1, Question 2, Question 3, Question 4, Question 5, Share (footer): Facebook
      RespondentTagsClickedCount The number of tagged elements a respondent engages within the creative they visit 3
      RespondentVisitCount The total number of times a respondent has visited any Ion creative 11 
      RespondentVisitCountOnSameTrafficSource The number of times a respondent has visited a creative using the same traffic source 5

      Unique identifiers

      Ion data name Description Sample data
      RespondentID Unique numeric ID automatically assigned to each respondent 1234567
      UserID Unique numeric ID automatically assigned to each person who has visited your Ion experiences. Whereas the RespondentID is unique for each creative, the UserID will remain the same across visits to different creatives to tie the visitor data to a single person.  12345

      Other

      Ion data name Description Sample data
      RespondentUserAgent Identifies the client software originating the request Mozilla/5.0 (iPhone; CPU iPhone OS 10_3_2 like Mac OS X) AppleWebKit/603.2.4 (KHTML, like Gecko) Version/10.0 Mobile/14F89 Safari/602.1
      RespondentIPAddress Respondent’s IP address 12.34.567.*
      RespondentReferrerURL The URL that referred the respondent to your traffic source URL https://www.facebook.com
      RespondentGrade Grade assigned to a respondent based on advanced rules that move the grade value up or down as they navigate through your creative C
      UserTimelineURL Link to timeline showing visits to all experiences, data collected across those experiences, as well as Sell-Side insights https://myurl.com

      Note: IP Address will always be presented with some octets anonymized with an asterisk (*).