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      Data Types: Basic Lead Data

      Basic Lead Data is standard contact information typically collected via a lead form: things like name, email address, and phone number. These fields are available in your ion console by default, though they can be deleted.  If you've purchased integration services that include Basic Lead Data, these are the fields eligible for integration.

      BASIC LEAD DATA

      ion data name Description Sample data
      FirstName First name John
      LastName Last name Smith
      EmailAddress Email address john@example.com
      Phone Phone number 617-555-1212
      Fax Fax number 617-555-1212
      ContactPreference Method by which respondent prefers to be contacted email
      Title Job title Marketing Technologist
      Organization Organization or company name ion interactive
      WebSite Website URL ioninteractive.com
      OptIn Opt-in to receive email yes
      Address1 Address line 1 101 Main Street
      Address2 Address line 2 c/o ion interactive
      Address3 Address line 3 Floor 15
      City City Cambridge
      State State or province Massachusetts
      Province Province Ontario
      ZipCode 5 or 5+4 digit U.S. zip code 02142
      PostalCode Domestic or international postal code M3C 0C1
      Country Country (full name) United States
      ProductInterest The product a respondent expressed interest in Blue Widget