UTM Parameters: How to pass your data through an Ion experience

In this article, we will teach you how to pass your UTM Parameters through your Ion experience and send them towards your chosen integration.

Query string parameters are automatically saved under their name within the respondent record. So after you set up your UTM Parameters, your URL should somehow look like this:


You can check this link from Google support for more information on UTM Parameters

Once a respondent visit your URL that has the UTM Parameters, they will be automatically saved as per the below screenshot.

Now that you know how the data is saved under the respondent record, you need to set up the fields of your integration to have these data passed through. You'll need to create one field for each UTM Parameter you may have on your URL. In this example, we have 5 parameters, so it will require 5 new fields to the integration.

You have to access your integration field mapping as per the below screenshot.

Now you will create a new Outbound Field.

Then you will create a Mashup Template, using dynamic content insertion, as per the below screenshot. This way, no matter what content you have under utm_campaign, it will be passed through this integration field.

In this example, we are editing a delimited file integration, so you need to give the column a header and then hit save. Repeat this step for each field you need.

After creating all the fields, your Field Mapping should look like this, and all the data will be passed into your integration.

If you have more than one integration and want to make it easier to add the fields, you can create the fields within your data field category. The title can be any name you want, but the data name must be equal to your UTM parameters. Back to your integration field mapping, you can create the new outbound field and select the field you've just created.

Your data field set-up will look like this.

Your integration field mapping will look like this and will be ready to have data passed through.